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Snapchat Ads ad specs
Single image / video
Full-screen vertical snap ad
- Dimensions
- 1080 × 1920 px
- Aspect ratio
- 9:16
- Max file size
- 5 MB image / 1 GB video
- File types
- JPG, PNG, MP4, MOV · 3–180 s
- Copy limits
- Brand name 25 chars · Headline 34 chars
Collection ad
Snap with tappable product tiles
- Dimensions
- 1080 × 1920 px + 4 thumbnails 160 × 160
- Aspect ratio
- 9:16
- Max file size
- As single + 2 MB per thumbnail
- File types
- JPG, PNG, MP4
- Copy limits
- Headline 34 chars
Story ad
Branded tile in the Discover feed
- Dimensions
- 1080 × 1920 px per snap
- Aspect ratio
- 9:16
- Max file size
- 1 GB
- File types
- 3–20 snaps · tile image 360 × 600
- Copy limits
- Tile headline 55 chars
Specs current as of 2026 and subject to change by the platforms — confirm against official docs before final creative export.