← All platforms
Snapchat Ads ad specs
Single image / video
Full-screen vertical snap ad
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1080 × 1920 px | 540 × 960 px |
- Images
- Up to 5 MBapprox.JPG, PNG
- Video
- Up to 1 GBapprox.MP4, MOV · 3 s to 3 min long
- Copy limits
- Headline: 34 charactersapprox.
- Safe zones
- Keep text and logos out of the top 8% and bottom 17%.
Collection ad
Snap with tappable product tiles
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1080 × 1920 px | 540 × 960 px |
| 1:1 square | 1080 × 1080 px | 540 × 540 px |
5 cards per ad.
- Images
- Up to 5 MB eachapprox.JPG, PNG
- Video
- Up to 1 GB eachapprox.MP4, MOV · 3 s to 3 min long
- Copy limits
- Headline: 34 charactersapprox.
- Safe zones
- Keep text and logos out of the top 8% and bottom 25%.
- Notes
- One vertical creative plus exactly four square product tiles along the bottom.
Story ad
Branded tile in the Discover feed
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1080 × 1920 px | 540 × 960 px |
- Images
- Up to 5 MBapprox.JPG, PNG
- Video
- Up to 1 GBapprox.MP4, MOV · 3 s to 3 min long
- Copy limits
- Headline: 34 charactersapprox.
- Safe zones
- Keep text and logos out of the top 8% and bottom 17%.
Specs current as of 2026 and subject to change by the platforms — confirm against official docs before final creative export. Figures marked approx. could not be re-checked against the platform's current docs; treat them as a guide.