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Meta (Facebook & Instagram) ad specs
Facebook feed ad
Single image or video in the Facebook feed
- Dimensions
- 1080 × 1080 px (min 600 × 600)
- Aspect ratio
- 1:1 or 4:5
- Max file size
- 30 MB image / 4 GB video
- File types
- JPG, PNG, MP4, MOV
- Copy limits
- Primary text 125 chars (before truncation) · Headline 27 chars · Description 27 chars
Facebook carousel
2–10 scrollable cards in the Facebook feed
- Dimensions
- 1080 × 1080 px per card
- Aspect ratio
- 1:1
- Max file size
- 30 MB per image / 4 GB per video
- File types
- JPG, PNG, MP4
- Copy limits
- 2–10 cards · Headline 32 chars/card · Primary text 125 chars
Facebook Stories
Full-screen vertical story placement
- Dimensions
- 1080 × 1920 px
- Aspect ratio
- 9:16
- Max file size
- 30 MB image / 4 GB video
- File types
- JPG, PNG, MP4
- Copy limits
- Keep text in the safe zone: 14% top / 20% bottom margins
Facebook Reels
Vertical video between Reels
- Dimensions
- 1080 × 1920 px
- Aspect ratio
- 9:16
- Max file size
- 4 GB
- File types
- MP4, MOV · ≤ 90 s
- Copy limits
- Primary text 72 chars visible
Instagram feed ad
Single image or video in the Instagram feed
- Dimensions
- 1080 × 1080 px (or 1080 × 1350 portrait)
- Aspect ratio
- 1:1 or 4:5
- Max file size
- 30 MB image / 4 GB video
- File types
- JPG, PNG, MP4
- Copy limits
- Caption 2,200 chars max, first 125 shown
Instagram carousel
2–10 swipeable cards in the Instagram feed
- Dimensions
- 1080 × 1080 px per card
- Aspect ratio
- 1:1
- Max file size
- 30 MB per image / 4 GB per video
- File types
- JPG, PNG, MP4
- Copy limits
- 2–10 cards · caption 2,200 chars, first 125 shown
Instagram Stories
Full-screen vertical story placement
- Dimensions
- 1080 × 1920 px
- Aspect ratio
- 9:16
- Max file size
- 30 MB image / 4 GB video
- File types
- JPG, PNG, MP4 · video ≤ 60 s
- Copy limits
- Keep key elements inside the center 1080 × 1420 safe area
Instagram Reels
Vertical video between Reels
- Dimensions
- 1080 × 1920 px
- Aspect ratio
- 9:16
- Max file size
- 4 GB
- File types
- MP4, MOV · ≤ 90 s
- Copy limits
- Primary text 72 chars visible
Specs current as of 2026 and subject to change by the platforms — confirm against official docs before final creative export.