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Meta (Facebook & Instagram) ad specs
Facebook feed ad
Single image or video in the Facebook feed
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 1:1 square | 1440 × 1440 px | 1080 × 1080 px |
| 4:5 portrait | 1440 × 1800 px | 1080 × 1350 px |
| 1.91:1 landscape | 1440 × 754 px | 1080 × 566 px |
- Images
- Up to 30 MBJPG, PNG
- Video
- Up to 4 GBMP4, MOV · 1 s to 240 min long
- Copy limits
- Primary text: 125 characters
- Headline: 27 characters
- Description: 27 charactersapprox.
Facebook carousel
2–10 scrollable cards in the Facebook feed
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 1:1 square | 1440 × 1440 px | 1080 × 1080 px |
2–10 cards per ad.
- Images
- Up to 30 MB eachJPG, PNG
- Video
- Up to 4 GB eachMP4, MOV · 1 s to 240 min long
- Copy limits
- Primary text: 80 characters
- Headline: 20 characters
- Description: 18 characters
- Notes
- Every card is cropped square — mixed ratios are cropped, not letterboxed.
Facebook Stories
Full-screen vertical story placement
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1440 × 2560 px | 1080 × 1920 px |
- Images
- Up to 30 MBJPG, PNG
- Video
- Up to 4 GBMP4, MOV · 1 s to 60 min long
- Copy limits
- Headline: 40 charactersapprox.
- Primary text: 125 characters
- Safe zones
- Keep text and logos out of the top 14% and bottom 35%, and 6% in from each side.
Facebook Reels
Vertical video between Reels
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1440 × 2560 px | 1080 × 1920 px |
- Video
- Up to 4 GBMP4, MOV · up to 15 min long
- Copy limits
- Headline: 40 charactersapprox.
- Caption: 44 charactersapprox.
- Safe zones
- Keep text and logos out of the top 14% and bottom 35%, and 6% in from each side.
Instagram feed ad
Single image or video in the Instagram feed
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 1:1 square | 1440 × 1440 px | 1080 × 1080 px |
| 4:5 portrait | 1440 × 1800 px | 1080 × 1350 px |
| 1.91:1 landscape | 1440 × 754 px | 1080 × 566 px |
- Images
- Up to 30 MBJPG, PNG
- Video
- Up to 4 GBMP4, MOV · 1 s to 240 min long
- Copy limits
- Caption: 125 characters shown, up to 2,200 accepted
- Headline: 40 characters
Instagram carousel
2–10 swipeable cards in the Instagram feed
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 1:1 square | 1440 × 1440 px | 1080 × 1080 px |
| 4:5 portrait | 1440 × 1800 px | 1080 × 1350 px |
2–10 cards per ad.
- Images
- Up to 30 MB eachJPG, PNG
- Video
- Up to 4 GB eachMP4, MOV · 1 s to 240 min long
- Copy limits
- Caption: 125 characters shown, up to 2,200 accepted
- Headline: 40 characters
- Notes
- The first card's ratio sets the crop for every card that follows.
Instagram Stories
Full-screen vertical story placement
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1440 × 2560 px | 1080 × 1920 px |
- Images
- Up to 30 MBJPG, PNG
- Video
- Up to 4 GBMP4, MOV · 1 s to 60 min long
- Copy limits
- Headline: 40 charactersapprox.
- Primary text: 125 characters
- Safe zones
- Keep text and logos out of the top 14% and bottom 35%, and 6% in from each side.
Instagram Reels
Vertical video between Reels
Sizes
| Aspect ratio | Recommended | Minimum |
|---|---|---|
| 9:16 full vertical | 1440 × 2560 px | 1080 × 1920 px |
- Video
- Up to 4 GBMP4, MOV · up to 15 min long
- Copy limits
- Headline: 40 charactersapprox.
- Caption: 44 characters
- Safe zones
- Keep text and logos out of the top 14% and bottom 35%, and 6% in from each side.
Specs current as of 2026 and subject to change by the platforms — confirm against official docs before final creative export. Figures marked approx. could not be re-checked against the platform's current docs; treat them as a guide.