Google Ads ad specs

Text only — no image or video.

Text assets

• Headlines: 3–15 × 30 characters
• Descriptions: 2–4 × 90 characters
• Display URL path 1: 15 characters (optional)
• Display URL path 2: 15 characters (optional)

Notes

Text only. Google assembles headlines and descriptions itself — this shows one likely combination.

Source

Google Ads spec page (opens in a new tab)

Images

Up to 5 MB eachJPG, PNG, GIF

Text assets

• Headlines: 1–5 × 30 characters
• Long headline: 90 characters
• Descriptions: 1–5 × 90 characters
• Business name: 25 characters

Image assets

• Landscape image (1.91:1): at least 600 × 314 px, 1–15
• Square image (1:1): at least 300 × 300 px, 1–15
• Landscape logo (4:1): at least 512 × 128 px, 0–5
• Square logo (1:1): at least 128 × 128 px, 0–5

Notes

Responsive display ads are re-cropped per slot. Supply both ratios so Google never has to guess.

Source

Google Ads spec page (opens in a new tab)

Images

Up to 5 MB eachJPG, PNG, GIF

Video

Hosted on YouTube — no upload limit hereMP4, MOV

Text assets

• Headlines: 3–15 × 30 characters
• Long headlines: 1–5 × 90 characters
• Descriptions: 2–5 × 90 characters
• Business name: 25 characters

Image assets

• Landscape image (1.91:1): at least 600 × 314 px, 1–20
• Square image (1:1): at least 300 × 300 px, 1–20
• Portrait image (4:5): at least 480 × 600 px, 0–20
• Square logo (1:1): at least 128 × 128 px, 1–5
• Landscape logo (4:1): at least 512 × 128 px, 0–5

Notes

One asset group feeds Search, Display, YouTube, Discover, Gmail and Maps — every ratio gets used somewhere.

Source

Google Ads spec page (opens in a new tab)

Video

Hosted on YouTube — no upload limit hereMP4, MOV

Text assets

• Headlines: 1–5 × 30 characters
• Descriptions: 1–5 × 90 characters
• Business name: 25 characters

Image assets

• Logo (1:1): at least 128 × 128 px, 1–5

Notes

Uploaded to YouTube and linked. Skippable after 5 seconds — land the hook before then.

Source

Google Ads spec page (opens in a new tab)

Video

Hosted on YouTube — no upload limit hereMP4, MOV

Text assets

• Headlines: 1–5 × 30 characters
• Descriptions: 1–5 × 90 characters
• Business name: 25 characters

Image assets

• Logo (1:1): at least 128 × 128 px, 1–5

Safe zones

Keep text and logos out of the top 10% and bottom 30%.

Notes

Uploaded to YouTube and linked.

Source

Google Ads spec page (opens in a new tab)

Images

Up to 16 MBapprox.JPG, PNG

Copy limits

• Product title: 70 characters shown, up to 150 acceptedapprox.
• Price: 20 characters

Notes

Shopping ads render from the Merchant Center feed. This previews how one product tile reads.

Source

Google Ads spec page (opens in a new tab)