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Google Ads ad specs
Search ads
Text ads on Google Search results
- Dimensions
- Text only
- Aspect ratio
- —
- Max file size
- —
- File types
- —
- Copy limits
- Up to 15 headlines × 30 chars · 4 descriptions × 90 chars (Responsive Search Ads)
Display ads
Banner ads across the Display Network
- Dimensions
- Common: 300×250, 336×280, 728×90, 300×600, 320×100
- Aspect ratio
- Varies
- Max file size
- 150 KB (static) · responsive images 5 MB
- File types
- JPG, PNG, GIF; responsive display
- Copy limits
- Short headline 30 chars · Long headline 90 chars · Description 90 chars
Performance Max
Goal-based ads across all Google surfaces
- Dimensions
- Landscape 1200×628 · Square 1200×1200 · Portrait 960×1200 · Logo 1200×1200
- Aspect ratio
- 1.91:1, 1:1, 4:5
- Max file size
- 5 MB per image
- File types
- JPG, PNG · video via YouTube link
- Copy limits
- Headlines 30 chars ×15 · Long headline 90 · Descriptions 90 ×5
YouTube in-stream
Skippable video ads before/during videos
- Dimensions
- 1920 × 1080 px
- Aspect ratio
- 16:9
- Max file size
- Uploaded to YouTube (no direct cap)
- File types
- Any YouTube-supported video
- Copy limits
- Skippable after 5 s · aim for the hook in the first 5 s
YouTube Shorts
Vertical video ads between Shorts
- Dimensions
- 1080 × 1920 px
- Aspect ratio
- 9:16
- Max file size
- Uploaded to YouTube
- File types
- Vertical video ≤ 60 s
- Copy limits
- —
Shopping ads
Product listings with image and price
- Dimensions
- Product image ≥ 100 × 100 px (800×800 recommended)
- Aspect ratio
- 1:1 recommended
- Max file size
- 16 MB
- File types
- JPG, PNG · fed from Merchant Center
- Copy limits
- Title 150 chars (70 shown) · Description 5,000 chars
Specs current as of 2026 and subject to change by the platforms — confirm against official docs before final creative export.