Free tools for paid-media people
No sign-up, no paywall. An account (free) just keeps your history.
UTM builder
Build tracking URLs with click-to-copy. History stays in your browser — or in your free account, synced across devices.
Ad specs directory
Dimensions, file sizes and copy limits for every major placement — Facebook feed to TikTok TopView.
Budget pacing calculator
Is your campaign on track to blow its budget? Project total spend and the exact day the money runs out.
Campaign brief generator
Answer a few questions, get a clean printable brief you can send to your agency or team.